AFEX and the Money Clould partnership

AFEX is the Official FX Partner to Watford F.C. 

London, UK – February 21, 2020 — AFEX is pleased to announce an exciting partnership with Watford F.C., signing on as the Club’s first Official FX Partner. 

As a leading global payment and risk management solutions provider, AFEX will help the Watford club and its players with their international transactions. 

"We’re proud to support the Hornets and their community as the Official FX Partner, helping the club, its partners and its players with efficient and strategic global payment solutions. The Hornets are known for their grit and integrity in competition, and these are values we identify with. We’re looking forward to the remainder of the season." said Jon Delaney, UK Sales Director at AFEX.

AFEX is deeply involved in the sporting industry in the UK and around the world, supporting federations, clubs, athletes, service providers, and other organisations involved in the business of sport with international payment solutions and tailored hedging strategies to help reduce risk. The market expertise and personalised service AFEX offers is supported by its state-of-the art technology. 

“This is a relationship that benefits both parties. Given the nature of a Premier League club's trading model, it makes sense to maximise the expertise that the industry experience of AFEX can bring to our work. We are pleased to have them on board as a key partner of the club as we head into this most important part of the 2019/20 season." Hornets' Chairman & CEO Scott Duxbury said of the partnership.


About AFEX

AFEX pioneered personalised foreign exchange solutions, providing a tailored approach since 1979. With offices across Europe the Americas and Asia-Pacific, AFEX provides market expertise and unrivalled customer service for more than 35,000 active business and private clients across the globe. The personalised service AFEX offers is supported by forward-facing technologies, including its proprietary treasury platform, AFEXDirect, and its suite of global payments APIs. 

To learn more, please visit www.afex.com.



About Watford FC

Formed in 1881, Watford FC have a long tradition of being a family club and stillboast extremely close links to the local community. A turning point in the club’s history came in the late 1970’s, when lifelong Watford supporter Sir Elton John became chairman in 1976, and appointed Graham Taylor as manager the following year.The club achieved consecutive promotions between 1977 and 1979 and reached the First Division for the first time in their history in 1982, finishing runners up to Liverpool in their debut season. In modern times, Watford FC were acquired by the Pozzo family (who also own Udinese Calcio in Italy) in 2012. Following this Watford have achieved promotion to the Premier League, enjoying successful top-flight seasons in 2015/16, 2016/17, 2017/18, 2018/19 and 2019/20.Off the field Watford FC are also a Premier League outfit with a significantly improved stadium, a thriving Community Trust and some of the best hospitality facilities in the Premier League.


Contact Details:

For AFEX

Name: Emma Gowdie, Marketing Manager, EMEA

Email: marketing@afex.com


For Watford

Name: Richard Walker, Head of Communications and Media Relations

Email: richard.walker@watfordfc.com      

Tel: 01923 496000